Monday, February 25, 2008

Guerrillas (Job Hunters, That Is) In Our Midst

There's a recent book out that I would recommend you consider if you're hitting road blocks aplenty in your job search. It's called Guerrilla Marketing for Job Hunters. Quite a handful of tips for breaking through the clutter.

Here's a sample:
#6: Send a letter stating you are over qualified
Send your resume and a cover letter which states “It’ll appear obvious from my resume that I’m over-qualified for the job you advertised, so let me tell you why you should interview me and consider “super-sizing” your opportunity”.

The advice is provided by famed American marketer Jay Conrad Levinson, along with our very own Ottawa-based David Perry, Managing Partner at Perry-Martel International Inc. Be prepared to feel like a slug by comparison when you read about David's achievements. His Linked-In profile alone had me calling my mom to reassure me I hadn't disappointed her. (She withheld comment, by the way).

While I don't necessarily agree with or endorse every one of the 400 tips they provide in their book (e.g. you don't want to try Tactic #47: Sell yourself on eBay, if you're the shy and retiring type), as a career coach I appreciate their advice to think outside the box and go the extra mile whenever possible. Reading through their free list of 50 ideas on Perry's Blog might just stimulate you to do something you've never thought of before, or at a minimum give you a clear idea if this book is for you.

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